At Heimstone, obsessions drive our collections, fuel our creativity, and shape the stories we tell through clothes. This season, our gaze rests on the T-shirt. Endlessly versatile...
The digital sirens that sing the same song every season, whispering that somehow, a piece you loved at full price has lost its soul simply because the calendar turned a page...
Capsule 4, Vault, marks the launch of our first spring collection, a return to light through a wardrobe that embraces a liberated sense of style...
By Heimstone
17-01- 2025
NEWS
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CAPSULE 1 "RUBIS"
First Capsule from Collection SS25
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The first capsule, Rubis, embodies a fresh start to the year—an invitation to reinvent oneself, embrace contradictions, and unveil a renewed version of individuality. Like the precious stone it is...
The second capsule of the Summer 2025 collection, named Quartz, was designed in perfect harmony with Rubis, our first capsule. While Rubis evokes warmth, Quartz celebrates...
An article written by Alix Petit on rethinking consumption.
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Once, consumption was about ownership. Today? Consuming feels lighter, faster, less grounded—something else entirely. We scroll, we like, we save. We “consume” not with our hands...
Alix Petit on Creativity and Evolution with ALI DI FIRENZE
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Resilience- Alix’s guiding word for this episode, celebrating strength through creativity and individuality. In a dialogue with Alice Cheron of ALI DI FIRENZE, Alix Petit shares...
How Discipline and Commitment Transform Our Lives.
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In this series of articles on well-being, nutrition, and mental health, I invite you to explore themes that are close to my heart. These are vast, sometimes complex topics that...
Am I the only one who feels like the world has gone mad? In a world that seems to shift beneath our feet daily, global challenges are many – climate change, geopolitical instability...
On this episode of The Bold Way Podcast, hosted by Adrien Garcia, Alix takes us behind the scenes of her business journey, sharing both her triumphs and her challenges. She reveals how...
E. Mills interviews Creative Lead of The Refreshment Club™ O. Keçe.
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In this edition of Dialogue E. Mills, an artist and Dean at Parsons Paris, chats with O. Keçe Founder of The Refreshment Club about his perspective and experience with generative AI...
Alix Petit talks to landing partners about sustainable luxury
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Hosted by Astrid Lefevre and offered by Landing Partners, in this episode, Alix discusses HEIMSTONE's approach to sustainable luxury fashion, revealing strategies that blend creativity...
Alix takes us inside the world of actress Mickey Sumner.
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For Apero Magazine, I want to hand the mic to the inspiring individuals who have shaped my journey, whether from a distance or up close. This first conversation is with...
A few weeks ago, I received many questions about my “beauty routine”: how I got back in shape after my second pregnancy, how often I work out, and which beauty products I use. To address...
Hosted by Paulette Grisoni, La Leçon offers an insightful look into Alix Petit’s journey with Heimstone. In this episode, Alix opens up about the challenges she faced building her brand...
I am often asked how my collections are born and I never really know how to answer this question because they are all related: I do not know when they start or...
I want to share with you one of the most intense, restless, and terrifying experiences of my life: entrepreneurship and my journey with Heimstone. I’m often asked how I started...
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ALIX's substack - WHAT COMES AFTER
WHAT COMES AFTER is the space where Alix writes about what change costs, and what it liberates. Available in French and English.
